How to Begin in Digital Ecommerce

George Cacioppo
3 min readDec 28, 2022


Digital ecommerce is a thriving industry that has grown exponentially in recent years. There are numerous advantages that a business can gain from it. Among them are faster delivery, more flexible pricing, and the ability to cater to a larger audience. With that in mind, how does a company launch its digital ecommerce venture?

Business-to-business digital ecommerce enables companies to increase efficiencies while expanding into new markets. It also provides a competitive edge. Companies can provide customers with more personalized and flexible buying experiences by shifting B2B sales from traditional retail channels to a digital model.

Various market pressures, including changes in buyer behavior, have fueled the growth of B2B ecommerce. Buyers expect to be able to purchase products easily online. Many buyers, however, still prefer more traditional ordering methods, such as phone calls and email. As a result, the B2B ecommerce market has expanded significantly in recent years.

You can connect with distributors and suppliers by selling your goods to other businesses through a B2B digital ecommerce platform. You can build relationships with buyers and suppliers, provide early payment discounts, and implement buyer loyalty programs. You can also provide personalized pricing. This allows you to strike deals without requiring large upfront cash payments.

The B2B ecommerce market has high growth potential as a result of its growing importance. In fact, Forrester Research predicts that it will reach $14.9 trillion by 2020. That means B2B ecommerce could generate $17 trillion in sales.

B2B customers require a variety of features when making a purchase. They require the ability to track orders and fulfillment processes. They must also be able to manage their accounts.

Business-to-consumer digital ecommerce is a method of selling goods and services to individuals via the internet. Business-to-business transactions involve the sale of goods and services to other businesses.

Online shopping can be more convenient and less expensive than traditional commerce. Consumers can conduct product research before purchasing, placing an order, and receiving the product by mail. Many businesses market their products through social media. Etsy, which sells digital products, is a popular example.

A B2C company may also provide subscription programs with monthly or yearly discounts. These are excellent ways to increase customer loyalty and revenue. Fabletics, for example, offers a VIP membership program that gives members exclusive discounts and free shipping.

Another example is Walmart, which has a virtual store that sells various consumer goods. PepsiCo and Kraft Heinz have also entered the DTC market. They created large basket sizes to reduce shipping costs and provide convenience to bulk buyers.

In addition to selling products, many businesses provide digital subscriptions to content and entertainment. Some players have created one-of-a-kind online pricing schemes that help drive total annual spending.

More brands will enter the B2C space as the digital age progresses. Consumers want more ways to interact with businesses and omnichannel customer service. Companies can alleviate DTC concerns by providing an execution plan with appropriate employees and tools.
Visual commerce is a marketing strategy that uses images, graphics, and video to entice online shoppers. The idea is to show potential customers a product in its entirety, allowing them to interact with it as if they were in a physical store.

Using eye-catching visuals can help to boost brand engagement, inspire online shoppers, and increase sales. Furthermore, these types of tools have a higher conversion rate.

Incorporating videos, pictures, and social media posts into a website is one way to leverage visual commerce. This is frequently regarded as the best way to achieve an outstanding user experience. Businesses can replace expensive advertising costs with free content by incorporating user-generated content.

Consumers can also be educated using video. Consumers may be more confident in a product if they are aware of its features and benefits. They may also be persuaded by video testimonials from customers who have purchased the product.

Creating an interactive 3D model allows customers to explore a product’s various angles and functions. It may even permit them to walk around and investigate the product.

While the internet has changed dramatically over the years, visual content remains an important part of the customer experience. As bandwidth has increased, it has become easier to support more complex media components, such as video.



George Cacioppo

George Cacioppo has been pushing innovation in the software engineering and technology industries since 1978.